.3 minutes reviewed Final Upgraded: Sep 03 2024|8:09 PM IST.Mahindra-backed Standard Legends has launched the Jawa 42 FJ, a new neo-classic motorbike in India. Priced competitively at Rs 1,99,142 ex-showroom Mumbai, this brand-new offering strives to interfere with the neo-classic market.The introduction of the Jawa 42 FJ becomes part of Standard Legends' broader tactic to broaden and boost its presence.With a 350 cc engine, the Jawa 42 FJ takes on the Royal Enfield Hunter 350, valued at Rs 1,49,900, as well as the Honda H'ness CB350, which is available in at Rs 2,09,838. The Jawa 42 FJ includes a power outcome of 30 brake horse power (bhp), greater than the 20.2 bhp given by its competitions.Anupam Thareja, founder of Standard Legends, specified on the firm's vision: "Our objective is actually not simply to take part in the market place but to produce as well as dominate it. Our experts are actually spending intensely to guarantee our products stick out and fulfill the advancing needs of our customers.".Thareja incorporated that Standard Legends has presently spent around Rs 350 crore of the Rs 1,000 crore increased, along with the rest readied to enhance manufacturing as well as increase its own distribution system.Thareja also went over the company's expansion strategies, including the add-on of one hundred new service stations and dealers as portion of its attempts to enrich client service and availability before the festivity period.Ashish Singh Joshi, chief executive officer of Classic Legends, highlighted the tactical costs and also performance advantages of the brand-new Jawa 42 FJ. "The Jawa 42 FJ offers a sizable 40 percent boost in electrical power compared to competitors in the exact same cost variety," Joshi commentated. "This is a clear exhibition of price-performance disruption. Our team're not only taking part in the marketplace we are actually restoring it.".The Jawa 42 FJ is the 10th design released through Standard Legends because its own inception. The business has actually been actually expanding its collection to accommodate a broader variety of customers. The neo-classic section, aimed at a younger production, features three styles: the Jawa 42, Jawa 42 FJ, as well as Yezdi Roadster.Discussing the launch, Anand Mahindra, chairman of Mahindra Group as well as founder of Standard Legends with a 60 per-cent stake, pointed out: "At their essence, brand names are actually just an aggregation of their tales. New brand names say to brand new tales, and renewed brands say to new stories too. Earlier, the firm built durable, budget-friendly, trusted bikes that ended up being a craze in Europe. Right now our company are actually managing a marathon. Our experts might drop or slide, but our team'll climb and also keep running. Our company wish that every one of you will remain the proximity with us and support our company on.".The bike includes liquid cooling, which is not discovered in its rivals, and comes with a dual-channel anti-lock braking device and talked tires. It is actually accessible in 6 variations, priced in between Rs 1,99,142 and also Rs 2,20,142.Traditional Legends strives to catch a considerable market share in the neo-classic portion and is positive that the Jawa 42 FJ are going to play an important part in obtaining this goal. The provider carried out not reveal its own purchases projections, regular monthly bodies, or market portion.Traditional Legends is actually likewise focusing on its international presence, along with BSA bikes currently offered in thirty three nations and also Jawa progressing into Eastern Europe as well as various other markets.Very First Published: Sep 03 2024|7:22 PM IST.